Archive for July, 2010

  • The Future of News

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    The sooner we accept this as a relic of the past, the better. Image from State Library of Queensland's Flickr page.

    …is not just full of  doom and gloom.

    Michele McLellan, a longtime editor at The Oregonian, posted a summary of her recently-competed study of just over 100 promising journalism web start-ups on The Nieman Foundation for Journalism at Harvard’s website. I would encourage anybody interested to read the full Nieman post (it starts out with an extended tree vs. sprouts metaphor, a tried-and-true indicator of good writing).

    McLellan and her research partner, Adam Maksl, established a criteria for admission onto the list (the production of original news in ways that attempt to be fair and transparent with demonstrated effort in finding a sustainable revenue model) and divided their findings into four categories:

    • New traditional -  sites dominated by original content produced by professional journalists. The newsroom staff may be smaller than in a traditional newspaper newsroom, but tends to have more journalists than two of the other categories, community and micro local.  Many are embracing digital connectivity with their users while keeping traditional journalism as their bread and butter.

    my selected highlight: The Texas Tribune. A self-described non-profit, nonpartisan public media organization. Its mission is to “cover every line in the state budget” and to promote civic engagement and discourse on matters of statewide concern through original reporting and on-the-record, open-to-the-public conversations with elected officials and other newsmakers.  With a staff of 27, the site advocates reading this as a supplement to your local newspaper, since it has probably cut back on political reporting. Funding comes strictly from donations, no advertising. The site itself is beautiful.

    » Read the rest of the entry..

  • Are New Media Tools Worthless?

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    How much is Twitter worth? Well, according to 1,981 people surveyed by the Annenberg School for Communication and Journalism at the University of Southern California, it is worth zero dollars. In a capitalist, money-driven society, some would consider this product worthless. Almost half of Internet users (49 percent to be exact) reported using free micro-blogs like Twitter, according to the report.

    Jeffrey I. Cole, the director of USC’s Center for the Digital Future, tells us media folk the painful truth we already know:

    Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free

    Other new media tools received less-than-favorable responses about their value as well. According to those surveyed, 50 percent of Internet users never instant message, 79 percent never work on a blog, 80 percent never participate in chat rooms and 85 percent never make or receive Internet phone calls (sorry Google Voice).

    So while content providers and aggregation services continue to roll out new Twitter products (Google now lets you search Twitter lists! The new UberTwitter App saves you the awkwardness of unfollowing that person who tweets too often by letting you “mute” his or her tweets!), the question is, who are these for? If reporters and editors are the only ones who get excited and use new media tools, does this mean they officially count as a distraction instead of an asset?

    The survey continues to bring forth good news by exploring the level of trust people have in information on the Internet. A record-low 61 percent of users said that only half or less of online information is reliable, and 53 percent said that most or all of the information provided by search engines is reliable and accurate, down from 64 percent in 2006.

    The price a consumer is willing to pay for a good or service is linked to its perceived value, according to Jerry Bernstein, the founder of St. Louis-based Price Improvement Team. So if Internet users do not trust a source, why would they pay for that information? (cue 60 Minutes ticking clock)

    Not all real estate has plunged in value—the historic buildings in Oxford are still considered priceless by many who see them.

  • What Google Really Thinks About Newspapers

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    Don't be evil.

    In case you did not see this when it was still “news” (as opposed to two-and-a-half-week-old food for thought), Google Chief Executive Officer Eric Schmidt offered his thoughts on how newspapers need to change and what they will look like in the future while at the Guardian’s Activate 2010 Summit:

    “they’re replacing analogue dollars with digital cents, and a lot of people are losing their jobs as a result. It’s much less bad here in Britain, perhaps because of the history of newspapers here, but in the US there are unhappy people who are losing audience at a faster and faster rate.”

    I’m somewhat embarrassed to admit I had never really considered the differences between newspaper cultures in the two bastions of the English language, but apparently others have. Ah, but maybe this is just an American newspaperman pining for the good ol’ days—a June 17 report from the Organisation for Economic Cooperation and Development presented by paidcontent.org shows that UK newspapers have suffered the most dramatic circulation declines of any country outside the United States since 2007. In fact, UK circulation has fallen by 25 percent between 2007-09, second only to the US, where the decline was 30 percent. Greece (20 percent), Italy (18 percent) and Canada (17 percent) have also seen noted dropoffs.

    Less bad? Sure. “Much less bad” as Schmidt claims? The data say not so much.

    “What does the newsreading experience look like many years from now? I think it’s delivered to a digital device, which has text, obviously, but also colour, and video, and the ability to dig very deeply into what you are supplied with. At the moment we have readers, but it’s not intelligent enough; newspapers often tell me what I already know. We’ll have advertising products that are much more media-centric. The most important thing is that it will be more personalised.”

    » Read the rest of the entry..

  • How to Save Journalism

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    Times Square sold its soul to advertisers long ago. Would the media be doing the same thing if it put ads in emails sent by reporters?

    Last week, Andy Boyle, a journalist who is a friend of mine, put out a tweet that caught my attention:

    An e-mail from a guy at a newspaper just contained an advertisement at the bottom. So. Can e-mail ads save journalism?

    The Pew Research Center estimated back in September 2009 that about 58 percent of all American adults send or read an email on an average day.  This compares with just 17 percent of people who say a print national newspaper is part of their daily news diet (slide 16).  But we already knew print is dying, right?

    [side note - it would be inaccurate of me not to report that the same Pew survey says that 50 percent of people view a local print paper on a typical day. That makes me wonder what all exactly qualifies as a local print paper.]

    So, there is no question that placing advertisements in a journalist’s email would help advertisers reach a wider audience than if they advertised in a printed paper. If a reporter is not out in the field, than he or she is likely sending out emails to sources and subjects. On top of that, it would be fairly easy to identify the demographics of certain audiences—for example, a sports reporter will probably be emailing men in the coveted 18-49 age group. A local advertiser could team with the local beat reporter, and so on.

    We already know the technology is available—see the ads at the top of your Gmail messages based on the content of your emails as exhibit A. Journalism, though, has a much stricter set of ethical guidelines than most professions.

    So, would selling ad space in reporters’ emails be ethical?

    I can’t pretend to know. Ethical issues are rarely black and white, and history is rife with examples of how media outlets use advertisements in ways that violate unspoken (and sometimes spoken) ethical rules. Obviously, the reporter and editors should play no role in the arranging and selection of these ads—let the business people take care of that. Local TV news has been using product placement since at least 2008 during its broadcasts—is that really different from letting ads run at the bottom of emails containing a non-endorsement disclaimer?

    Out of this ethical debate, there is one certainty—print outlets need to find a new advertising model, and they needed to find it yesterday. It’s through outside-the-box ideas such as this that will give birth to the new business model.

  • The Story Behind the Story: Kyrie Irving Narrative

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    Duke Chronicle Photo by Maya Robinson

    My first story as associate editor for Towerview, the monthly magazine published by Duke’s independent daily student newspaper, The Chronicle, hit the web July 1. It is a narrative feature on Duke’s incoming freshman point guard, Kyrie Irving. With no self-promotion from me, it has received 4,898 hits as of 11:45 p.m. and is the second-most popular story on dukechronicle.com. It has also received 35 “likes” via the Facebook Like button on the page, which is the metric I use to judge its  popularity with the target demographic (see my post titled The Facebook Frenemy for more info on the Facebook Like button’s takeover of the web).

    The reporting was challenging. It was my first assignment after I completed The Poynter Institute’s  College Fellowship, so I was eager to put all of my new reporting tips and tricks to work. Unfortunately, I was in Dallas and St. Petersburg, Florida, while Kyrie and his father were in New Jersey, so all of my interviews were held over the phone. Not ideal. Also not ideal were the fact that my MacBook was in the store for repairs when I needed to write, and that I was on my own to find contact info for Kyrie and whoever else I wanted to talk to for the story.  With a copious amount of research and a little luck, I was able to interview Kyrie, his father, Drederick, his high school basketball coach, Kevin Boyle,  his AAU coach Sandy Pyonin, and a Duke basketball associate head coach, Chris Collins.

    The first tool I used was whitepages.com. Remember that scene from All The President’s Men where the two reporters are pouring over phone books? Whitepages.com is the 21st century equivalent. I found one of the sources there (I won’t say who to protect that person’s privacy), and then he helped me find contact information for a few of the others.

    » Read the rest of the entry..